Transnational corporations and civil society as network society actors

The article examines the topic of determinants affecting features practical implementation ideas in context a digital society. model society as version post-industrial are presented. urgency rethinking problem determinant social development has been substantiated. essential main trends analyzed and identified, which include traditional interpretation inevitably distorted embodiment phenomena. Demonstrated changes represented by identity individuals brought to coalescence virtual level being. inevitability taking into account systemic effect implemented ideas, affects not only sphere their direct implementation, is noted. Theatricalization spheres public life highlighted. simulacra actualized, allowing powerful actors distort original meaning own interests. emphasis made on importance linguistic analysis for adequate perception understanding content ideas. In conclusion, generalizations that form theoretical methodological basis applications world.